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The Search is Over! "The BIG..." is the complete, defining book on taking an idea from the most basic drawing and hand-holding the reader at each stage of the intellectual property development and management process through to commercialisation, AVOIDING MANY POSSIBLE COSTLY MISTAKES ALONG THE WAY! Written in a matter-of-fact way, "The BIG.." has been highly acclaimed, by businesses, universities, national institutuions and business advisors alike. Packed with 220 pages of information and case studies, "The BIG..." is written in a matter of fact way; no legal or technical jargon; just a straight forward, practical and easy-to-read book on everything you will need to know in developing and comercialising an idea. "The BIG..." is ideal for would-be entrepreneurs, students and acadmics, those working in large corporate concerns, business intermediaries and financial advisors. Whether you are an aspiring inventor working from home or in the R&D department of a major institution, this book is an essential read. I know of no other book like it Dr John Beacham CBE; DSc; FRSC Former Senior Innovation Advisor to the UK government's Department of Trade and Industry (now the DBERR) Having an idea is easy; doing something with it is often so difficult. Robs book removes the mystery and the barriers, taking you through each stage of the process in an uncomplicated, easy-to-read style Nigel Spencer Operations and Services Directorate The British Library, London If there is a way of avoiding costly mistakes, then this is a defining book. We would recommend that our students and clients read it from front to back before embarking on their next project. Peter Ford Head of Design De Montfort University, UK Rob Lucas, the author of "The BIG..." works to one rule in exploiting intellectual property: "Maximise the opportunity, minimise the risk." His background spans many years in managing a wide range of intellectual property across many industrial and institutional sectors for would be entrepreneurs and companies. Robs recent creation of the British Librarys e-learning courses on developing and managing IP is recognised and used by individuals and professionals around the world. He has advised both regional and central government including the DTI, OSI, DfES and HM Treasury on intellectual property management and innovation strategies. As well as contributing to publications on the subject of idea development and commercialisation, Rob has featured on both TV and radio. Robs training courses in intellectual property management have become an invaluable tool for both industry and institutions alike.

"It is a common experience that a problem difficult at night is resolved in the morning after the committee of sleep has worked on it." --John Steinbeck Scientific research confirms what people have always known: answers, ideas, and inspiration do come to us in dreams. Harvard psychologist and world-renowned dream specialist Deirdre Barrett, Ph.D., offers this rich collection of examples of how the world's most creative practitioners in art, music, film, science, literature and other fields have used the revelations of their dream life to inform their work. Dr. Barrett offers insights showing us how to encourage lucid, meaningful dreaming, and how to apply the meanings of our dreams to solving problems--from the everyday to the extraordinary. This is the stuff dreams are made of. In the visual arts, Jasper Johns couldn't find his unique artistic vision until he dreamed it in the form of a large American flag. Salvador Dali and his colleagues built the startling new genre of surrealism out of dreams. Kubla Kahn dreamed the design for his stately pleasure dome; thousands of years later, Lucy Davis, chief architect at a major firm, continues the tradition of dreaming designs into life in her extraordinary buildings. Film is a fertile avenue for dreams: "Twice I have transferred dreams to film exactly as I had dreamed them," confides director Ingmar Bergman, as have Federico Fellini, Orson Welles, Akira Kurosawa, Robert Altman, and John Sayles. From Mary Shelley's terrible nightmare, which became Frankenstein, to Stephen King's haunting dream as a little boy, which led to his first bestseller, countless writers have consulted the Committee. Musicians from Beethoven to Billy Joel and Paul McCartney have whistled the Committee's tunes. In science, physiologist Otto Loewi dreamed the medical experiment that earned him the Nobel Prize. In sports, Marion Jones dreamed she'd broken a world record, then brought the dream to life. Gandhi translated his dream of resistance into a movement that changed the world. Since Freud, we take it for granted that our dreams reflect our past. In The Committee of Sleep, Barrett reveals how dreams can also tell us about our future potential--and how to reach it. Read this book, sleep on it, and see what transpires! Deirdre Barrett, Ph.D., is on the psychology faculty of Harvard Medical School. She is the author of the widely acclaimed The Pregnant Man: And Other Cases from A Hypnotherapist's Couch.Supernormla Stimuli, anf Waistland. She is Past President of both the International Association for the Study of Dreams and The Society for Psychological Hypnosis. She is Editor-in-Chief of the journal Dreaming, and has published numerous professional articles and chapters on dreams. Her commentary on dreams has been featured on NBC, Life Magazine, Self, and other national The BIG and Easy Guide to Take a Bright Idea from Drawing Board to Successful Revenue : Intellectual Property Management Made Simple download ebook pdf venues. She has lectured on dreams in the U.S., Russia, Kuwait, Israel, England, and Holland. "This fascinating and balanced compendium is the first critical examination of the tricky subject of the role of dreams and dreaming in creative life--a question which has been pondered since antiquity. Dr. Barrett draws vividly and eloquently on the world's literature as well as her own clinical experience; one leaves this book with much more respect for sleep and dreaming." --Oliver Sacks, author of The Man Who Mistook His Wife for a Hat and An Anthropologist From Mars

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Author: Rob Lucas
Number of Pages: 224 pages
Published Date: 02 Oct 2008
Publisher: Prophecy Publishing
Publication Country: Leicestershire, United Kingdom
Language: English
ISBN: 9780955767715
Download Link: Click Here
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